6 Types of Podcast Intros (and Which One Is Right for You)

🎬 Introduction: Why Your Podcast Intro Sets the Tone

You wouldn’t open a movie with credits and a monotone monologue—so why do it in your podcast?

Your intro is your first impression. In a sea of podcasts, it's what makes someone hit "play"—or bounce. A strong intro sets the tone, builds trust, and gets listeners excited about what’s to come. The right format makes your show feel polished and intentional, even if you're recording from your closet with a USB mic.

So let’s break down six of the most common podcast intro styles—along with real-world examples, pros and cons, and how to choose the right one for your show.

🎧 1. Cold Open

What it is:

A punchy, no-frills intro that throws the listener straight into the action—often with a clip from the episode or a compelling quote.

Best For:

• True crime

• Narrative storytelling

• News or documentary-style shows

Example:

🎯 Why it works: Hooks the listener immediately. No fluff.⚠️ Watch out: You’ll still need a branded ID somewhere so people know what show they’re listening to.

🎵 2. Teaser + Music

What it is:

A quick teaser or quote (like a cold open), immediately followed by your theme music and a branded intro.

Best For:

• Shows with recurring guests or interviews

• Podcasts with high production value

Example Flow:

🎯 Why it works: Builds curiosity and smooth transitions into branded identity.⚠️ Watch out: Don’t make the teaser too long or cryptic—listeners want clarity quickly.

🗣️ 3. Branded Music + Voiceover

What it is:

A polished theme song paired with a scripted voiceover that explains the show and introduces the host.

Best For:

• Business or professional shows

• Branded podcasts

• High-production solo or interview formats

Example:

🎯 Why it works: Consistent, recognizable, professional.⚠️ Watch out: Can sound too stiff or “corporate” if over-scripted.

🖐️ 4. Host Welcome

What it is:

The host personally greets the listener, sets up the topic, and transitions into the episode.

Best For:

• Solo podcasts

• Coaching and advice-based content

• Podcasters building personal connection

Example:

🎯 Why it works: Feels warm and approachable.⚠️ Watch out: Rambling or unstructured intros can lose impatient listeners.

🎙️ 5. Conversational Intro

What it is:

Two (or more) hosts start casually chatting—often bantering or catching up—before easing into the episode.

Best For:

• Co-hosted shows

• Comedy, culture, or lifestyle podcasts

• Audiences that love personality-driven content

Example:

🎯 Why it works: Builds rapport and recurring character.⚠️ Watch out: Skip this style if your audience is looking for fast info or structure.

🎥 6. Narrative Storytelling

What it is:

A cinematic blend of narration, sound effects, and music. It feels more like an audio documentary than a podcast intro.

Best For:

• Serialized, plot-driven shows

• Educational documentaries

• Grant- or brand-funded podcasts

Example:

🎯 Why it works: Immersive and emotionally powerful.⚠️ Watch out: It’s the most time-consuming and production-heavy format.

🎯 Choosing the Right Intro for Your Show

Here’s how to narrow it down:

→ Pro Tip:Regardless of style, aim to keep intros under 60 seconds. Most listeners start tuning out if it drags, especially on repeat listens.

🎙️ Real-World Podcast Examples by Intro Type

🧠 Final Thoughts: Your Intro Is Your Handshake

There’s no one-size-fits-all formula. The best podcast intro is the one that fits you, your show’s tone, and your listeners’ expectations.

Want to sound more professional? Add branded music and voiceovers.Want to feel more authentic? Speak directly to your audience.Want to hook people instantly? Use a teaser or soundbite.

🎧 Need help creating your show’s theme music or refining your intro?At Bear Music Productions, we help new podcasters sound like seasoned pros—from custom tracks to editing support.